An Overview of the Work of Wheaton College Marketing Communications
Protecting and Promoting the Brand
We develop the brand style guide and ensure brand adherence for all externally-facing communications, and gather, produce, publish, and promote the stories of Wheaton College.
Expertise: Brand Identity and Application, Wheaton College Editorial Style
Promoting Wheaton Online
We manage the technical maintenance, design, content, and optimization of wheaton.edu, and provide content development services, optimization strategy consultation, and website CMS user training to campus departments.
Expertise: User Data and Analytics, Web Design, Web Content Development
Seeing the Big Picture
We develop integrated, results-driven plans to highlight achievements, strengthen awareness and enhance the College’s reputation.
Expertise: Content Marketing, Market Research, Strategy Development
Creating Effective Print Solutions
We offer comprehensive editing, graphic design, and production services for print publications and other marketing materials.
Expertise: Editing and Design, Print Production
Bringing Wheaton to the World
We distribute and track news about Wheaton, represent the College to the media, promote events, and offer training and consultation for faculty and staff interacting with the Media.
Expertise: News, Media Training, Public Relations
Connecting with Alumni
is published twice a year in print and regularly online to strengthen connections with alumni by sharing College news and features.
Expertise: Alumni News, Wheaton College News
Contact the Editor at firstname.lastname@example.org.
Managing Critical Issues
We advise campus departments on strategic communications. During an emergency or crisis, we work cross-departmentally to develop an institutional response, coordinate communication, and share information with the community.
Expertise: Institutional Messaging, Issues Management, Leadership Communications
Need More Help?
Need help with something else? Contact us at email@example.com.