Wheaton logo 2020 color version also for mobile

Marketing Communications at Wheaton College

The Wheaton College Office of Marketing Communications manages Wheaton's presentation to the world. We promote and protect the Wheaton brand, provide strategy and implementation for enrollment and development marketing, tell the Wheaton story through various channels, and provide web and design services to ensure a unified presentation to external audiences.

The office oversees the College's brand development, marketing, public relations, storytelling, web communications, design, and other strategic communications. We use excellent creative storytelling and content creation to advance the Wheaton College brand.

In the Office of Marketing Communication, we tell the Wheaton story every day, and we want to partner with you to ensure that the College's mission, values, and distinctives are proclaimed and presented in ways that inform, inspire, and engage audiences across the globe.

Philosophy

The Office of Marketing Communications conveys what Wheaton has to offer that is of value to particular audiences—students, students' parents, alumni, donors, and the world. Ultimately, our goal is to inspire people to action: enroll at Wheaton, refer someone to enroll at Wheaton, or donate to Wheaton. As we partner with you to meet these goals, we utilize four guiding principles: value, consistency, accountability, and simplicity.

  • Value: Who is my target audience? Is what we are communicating useful, worthwhile, and relevant to the target audience? What do I want them to do with the information?
  • Consistency: Is it unified with the Wheaton College mission and brand?
  • Accountability: Can we deliver on the promises being made?
  • Simplicity: Have all unnecessary elements been removed (words & design) in order to create the greatest clarity?

Work with Us

We want to make marketing easy for you. Collaboration is key to success. Our goal is to listen carefully and then provide expert guidance and directives. Here is how to get started:

 

Awards

The Marketing Communications department is consistently recognized for outstanding work. 


Educational Advertising Awards

A national panel of industry specialists review each piece; judging creativity, marketing execution, and message impact.

  • Merit Award - Total Recruitment Package

Communicator Awards

All winners for The Communicator Awards are hand-selected by the AIVA (Academy of Interactive & Visual Arts), an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms. AIVA members include executives from organizations like Amazon, Big Spaceship, Chelsea Pictures, Conde Nast, Critical Mass, Disney, ESPN, GE Digital, IBM, The Nation of Artists, Nextdoor, Spotify, Time, Inc., the Wall Street Journal/Dow Jones, and Wired. To learn more about the AIVA, please visit www.aiva.org.

Winning entries for The Communicator Awards are selected by the AIVA to uphold our commitment to fairness and merit-based achievement. This ensures each entry is afforded equal chance of winning an award, as all entries are judged to evaluate distinction in creative work. In determining Excellence and Distinction Winners, entries are judged based on a standard of excellence in marketing and communications. Judging is based purely on quality of craft, so sometimes a category may have multiple winners, or none at all. Entries are scored on a 100 point scale by the judges. Generally, Excellence Winners receive a score of 90 or above and Distinction Winners receive a score of 70 to 89.

  • Merry Christmas from Wheaton College 2020 Video – Award of Excellence (highest honor) in Individual-Non-Profit for Online Video
  • Wheaton College Brand Narrative Video – Award of Distinction in Individual-Education for Online Video
  • COVID-19 Wheaton Responds Website – Award of Distinction in General-Education for Websites
  • Wheaton College Website Rebrand – Award of Distinction in Features-Website Redesign for Websites

Education Digital Marketing Award

Sponsored by the Higher Education Marketing Report, the Education Digital Marketing Awards recognize the best educational websites, digital content, electronic communications, mobile media, and social media. A national panel of industry specialists judges each submission on creativity, marketing execution, message impact, technology application, and innovation content. This year, over 1,000 entries were received from colleges, universities, and secondary schools.

  • Bronze Award for Website Redesign
Submit a Story

Do you have a great idea for a possible story?

Great stories...

  • feature people
  • have a narrative arc
  • give behind-the-scenes or insider perspectives
  • show transformation
  • highlight Wheaton's strengths and personality traits
  • celebrate achievements
  • tie together multiple parts of the Wheaton experience