The Wheaton College Office of Marketing Communications manages Wheaton's presentation to the world. We promote and protect the Wheaton brand, provide strategy and implementation for enrollment and development marketing, tell the Wheaton story through various channels, and provide web and design services to ensure a unified presentation to external audiences.
The office oversees the College's brand development, marketing, public relations, storytelling, web communications, design, and other strategic communications. We use excellent creative storytelling and content creation to advance the Wheaton College brand.
In the Office of Marketing Communication, we tell the Wheaton story every day, and we want to partner with you to ensure that the College's mission, values, and distinctives are proclaimed and presented in ways that inform, inspire, and engage audiences across the globe.
Philosophy
The Office of Marketing Communications conveys what Wheaton has to offer that is of value to particular audiences—students, students' parents, alumni, donors, and the world. Ultimately, our goal is to inspire people to action: enroll at Wheaton, refer someone to enroll at Wheaton, or donate to Wheaton. As we partner with you to meet these goals, we utilize four guiding principles: value, consistency, accountability, and simplicity.
- Value: Who is my target audience? Is what we are communicating useful, worthwhile, and relevant to the target audience? What do I want them to do with the information?
- Consistency: Is it unified with the Wheaton College mission and brand?
- Accountability: Can we deliver on the promises being made?
- Simplicity: Have all unnecessary elements been removed (words & design) in order to create the greatest clarity?
Work with Us
We want to make marketing easy for you. Collaboration is key to success. Our goal is to listen carefully and then provide expert guidance and directives. Here is how to get started:
- Single contact to get you started: x5647
- Services and Staff
- Wheaton College Brand
- Design Elements
- Applying the Visual Identity
- Guidelines and Policies
- Telling the Wheaton Story
Awards
The Marketing Communications department is consistently recognized for outstanding work.
- Magazine
- University & College Design Association Awards (UCDA)
- Alumni Publication | Volume 19, Issue 2, 2016
- Complete Unit | Volume 19, Issue 3, 2016
- Photography | Volume 19, Issue 3, 2016
- Communicator Awards of Excellence
Volume 19, Issue 3, 2016
- Video
- Davey Awards Silver (Second Place)
#myWheaton Steve Gaskin
- Davey Awards Silver (Second Place)
- Web
- W³ Silver (Second Place)
- Website Features: Visual Appeal – Experience
- 2017 Website Redesign
- Magazine
- Communicator Awards of Excellence
- Magazine – Educational Institution
- University & College Design Association Awards (UCDA)
- Magazine – Complete Unit (Autumn 2016)
- Magazine – Alumni Publication (Spring 2016)
- Photography – Complete Unit (Autumn 2016)
- Communicator Awards of Excellence
- Video
- Telly Awards
- Bronze People’s Choice for An Evening at Wheaton
- Bronze People’s Choice for Wake Up with Wheaton
- Bronze People’s Choice for #myWheaton with Steve Gaskin
- Telly Awards
- Communicator Awards of Excellence: An Evening at Wheaton
- Award of Excellence - Videography/Cinematography for Online Video
- Award of Distinction - Art Direction for Online Video
- Award of Distinction –Video-Non-Profit for Online Video
- Magazine
- Evangelical Press Association “Higher Goals” Awards
- 1st Place: Publication Redesign (Autumn 2015 issue)
- 1st Place: Two-Page Spread Design: “From Communism to Christ” (print, Autumn 2015 issue) need link
- 2nd Place: Table of Contents (print, Autumn 2015 issue)
- Communicator Awards of Excellence
- Magazine – Educational Institution
- Magazine – Overall Design
- University & College Design Association Awards (UCDA)
- Best Redesign Magazine (Complete Unit)
- Evangelical Press Association “Higher Goals” Awards
- Video
- Telly Awards
- Silver Award (Top Honor) - Education, Online Video: An International Community of Faith
- Bronze Award - Religion/Spirituality, Online Video: An International Community of Faith
- Telly Awards
- Integrated Marketing Strategy
- University & College Design Association Awards (UCDA)
- Christmas: From Darkness to Light Series Integrated Campaign – Excellent (Third Place)
- University & College Design Association Awards (UCDA)
- Magazine
- Evangelical Press Association Awards
- 1st Place Award of Excellence, Organizational Category
- 2nd Place “Cause of the Year: Financial Stewardship” Article, “What’s it Worth?”
- 3rd Place Award of Merit, Digital edition
- Evangelical Press Association Awards
- Video
- Telly Awards
- Silver Award (Top Honor) - Education, Online Video O Land
- Bronze Award - Religion/Spirituality, Online Video O Land
- Bronze Award - Religion/Spirituality, Online Video #MyWheaton - Kendall Eitreim ’16
- Bronze Award - Sports, Online Video #MyWheaton - Kendall Eitreim ’16
- Telly Awards

Do you have a great idea for a possible story?
Great stories...
- feature people
- have a narrative arc
- give behind-the-scenes or insider perspectives
- show transformation
- highlight Wheaton's strengths and personality traits
- celebrate achievements
- tie together multiple parts of the Wheaton experience