Wheaton logo 2020 color version also for mobile

Wheaton College Unveils New Branding

August 3, 2020

Historic Christian liberal arts institution Wheaton College reveals new brand identity and logo.

Wheaton College today announced the launch of its newly refreshed brand identity and logo. These changes come at a pivotal point when it is more important than ever to communicate the distinctive value of Wheaton’s unique Christian liberal arts and graduate education.

“For more than a century-and-a-half, Wheaton has endeavored to prepare students to enter the world as effective leaders for ‘Christ and His Kingdom’ by cultivating their minds and fostering deep faith,” said Wheaton College President Dr. Philip Ryken. “We are thrilled that these new brand refinements clearly reflect our institution’s emphasis on the genuine integration of faith and learning.”

The new brand identity underscores what has been true of Wheaton for more than 150 years—that the College is the quintessential Christian Liberal Arts college, the academic home for intellectually ambitious, deeply faithful Christians who want comprehensive world-class quality and an environment of curiosity, conviction, and community.

Effective across digital and print channels, the new logo preserves elements of Wheaton’s former logo, including the historic Blanchard tower, the full College name, and its motto For Christ and His Kingdom, while adding elements, such as two books symbolizing Wheaton’s twin emphasis on top-tier academics and Christ-centered faith, and a striking new color palette. These elements lend the logo a new boldness, distinctiveness, and gravitas.

“Our Marketing team has worked tirelessly with students, faculty, staff, and alumni to create a brand that portrays Wheaton’s world-class faculty, rigorous academics, storied history, vibrant campus life, and foundational faith,” said Wheaton College Vice President for Advancement, Vocation, and Alumni Engagement Dr. Kirk Farney. “This new visual system and way of telling our story encapsulate the enduring excellence of Wheaton’s past, present, and future.”

To learn more about the new branding or to view the logo, please visit the Marketing Communications Brand page.