Education
Ph.D., Marketing, University of Florida, 2010
B.S., Marketing, University of Florida, 2004
About Andrew Kuo
Dr. Kuo's research interests include branding, consumer identity, alternative media, and global marketing. His hobbies include music, art, film, and biking.
Courses Taught
- Principles of Marketing
- Principles of Management
- Business Statistics
- Consumer Behavior
Membership in Professional Societies
- American Marketing Association
- Christian Business Faculty Association
- Sigma Beta Delta
Research
Dr. Kuo's current research focuses on the phenomenon of consumer escape. In particular, he is investingating the motivations and psychological processes inherent to video game consumption.